Father’s Day Marketing Mania

I know marketers will always seize  any opportunity to promote their product, no matter how far fetched, but the 2 offers I got in my email this morning are really ridiculous!

  • HP Father’s Day Gift Guide “A gift for every kind of dad.” Conveniently groups all dads into one of four types – Sports Dad, Business Dad, Musician Dad, and Traveling Dad, and suggests an HP product that would be appropriate.
  • Matrix Direct: “This Father’s Day, give your family the security of term life insurance.” Because nothing says Happy Father’s Day like a reminder that you’re going to die!

I’m sure there are others out there just as bad, if not worse. Seen any you care to share?


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